At a Glance
Average Property Price - LL35
£412,181
69
National percentile
Average Monthly Rent - LL
£721
12
National percentile
Average Net Household Income - LL35
£30,402
8
National percentile
Flat / Maisonette Yield - LL
5.3%
30
National percentile
10-Year Annualised Price Growth - LL35
5.1%
90
National percentile
10-Year Annualised Rent Growth - LL
3.3%
17
National percentile
Property Price & Volume Trends
The average property price of £412,000 sits well above the national midpoint, placing it among the more expensive areas nationally. Over the past decade, prices have grown at 5.1% annually—a pace that ranks among the strongest nationally. However, transaction activity has slowed markedly, with only 17 sales in the latest year compared to a 10-year average of 30, suggesting a thinner market.
Rent & Yield Trends
Rental costs average £721 per month, significantly below the national average and among the cheapest across the UK. Rent growth has lagged nationally at 3.3% annually. The flat yield currently stands at 5.3%, a marked improvement on its 10-year average of 4.5%, indicating rental returns have strengthened in recent years.
Income & Affordability Trends
Average household income of £30,402 sits well below the national average, placing the area among the lowest-income nationally. Despite strong price growth, the price-to-income ratio of 8.7x has improved substantially since 2016 (when it stood at 12.8x), reflecting gains in affordability. Rental affordability has also improved: the rent-to-income ratio of 22% is down from 24.2% in 2016.
Resident Demographic Profile
The population is notably older, with 35.2% aged 65 and above—nearly double the national average of 19.6%—and only 12.1% under 15, well below the national 17.5%. Housing tenure is heavily skewed toward outright ownership at 54.7%, far exceeding the national average of 33.7%. The employment mix is distinctive: trades workers account for 18.8% (well above the national 10.5%), and caring occupations represent 14.5% (above the national 9.2%), while professional and managerial roles are slightly below national norms.