Property trends for HR4

    HR4 covers the south-western portion of Herefordshire, encompassing villages and rural settlements around the Ross-on-Wye area. It is a predominantly rural district with a character suited to families and those seeking countryside living.

    At a Glance

    Average Property Price - HR4

    £292,506

    40

    National percentile

    Average Monthly Rent - HR

    £819

    21

    National percentile

    Average Net Household Income - HR4

    £36,916

    43

    National percentile

    Flat / Maisonette Yield - HR

    5.2%

    26

    National percentile

    10-Year Annualised Price Growth - HR4

    3.4%

    45

    National percentile

    10-Year Annualised Rent Growth - HR

    3.6%

    40

    National percentile

    Property Price & Volume Trends

    The average property price in HR4 stands at £293,000, positioning it slightly below the national average. Over the past decade, prices have grown at 3.4% annually—a pace modestly below the national trend. Transaction activity has softened: the latest full year saw 436 sales, down from a 10-year average of 524 per year.

    Rent & Yield Trends

    Average monthly rent in the broader HR postcode area is £819, well below the national average. Rental growth over ten years has been steady at 3.6% annually, slightly below the national rate. The flat yield currently stands at 5.2%, a meaningful improvement from the 10-year average of 4.5%, reflecting stronger rental returns relative to property values.

    Income & Affordability Trends

    Average net household income of £37,000 is close to the national median. Purchase affordability has tightened slightly: the price-to-income ratio now stands at 7.9x, up from 7.7x in 2016. Rental affordability has improved modestly over the same period, with rent-to-income ratio falling from 23.6% to 23.2%.

    Resident Demographic Profile

    The population skews noticeably older than average, with over one in five residents aged 65 or above (compared to one in five nationally) and a notably smaller proportion of young adults aged 16–24. Housing tenure shows a stronger preference for outright ownership at 37.3%, well above the national average, alongside slightly elevated private rental activity at 23.1%. The employment profile is distinguished by a notably higher share of trades workers at 13% and above-average representation in plant and machinery roles, reflecting a more working-class orientation than the national average.

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