At a Glance
Average Property Price - HR3
£366,041
60
National percentile
Average Monthly Rent - HR
£819
21
National percentile
Average Net Household Income - HR3
£34,775
30
National percentile
Flat / Maisonette Yield - HR
5.2%
26
National percentile
10-Year Annualised Price Growth - HR3
2.4%
14
National percentile
10-Year Annualised Rent Growth - HR
3.6%
40
National percentile
Property Price & Volume Trends
The current average property price of £366,000 sits slightly above the national midpoint. However, 10-year annualised growth of 2.4% ranks among the slowest nationally, reflecting modest capital appreciation over the long term. Transaction volume has eased to 78 sales in the latest year, down from a 10-year average of 113 per year, suggesting a thinning of market activity.
Rent & Yield Trends
Monthly rents average £819, well below the national average and among the cheapest in the country. Rent growth of 3.6% per year over the past decade has been roughly in line with the national trend. The rental yield of 5.2% is notably higher than the 10-year average of 4.5%, indicating improved returns for investors in recent years.
Income & Affordability Trends
Average household income of £35,000 falls below the national average, placing the area in the lower third nationally. The price-to-income ratio of 11.9x has deteriorated since 2016 (when it stood at 10.2x), meaning property has become less affordable relative to local earnings. Rental affordability has marginally improved: the rent-to-income ratio of 23.2% is lower than the 2016 level of 23.6%.
Resident Demographic Profile
The population is notably older than average: those aged 50–64 account for 24% (against the national norm of 19.8%), and the 65+ group represents 29.3% compared to 19.6% nationally. Conversely, young people aged 16–24 are significantly underrepresented at 7.4% versus 11.0% nationally. Housing tenure is skewed towards outright ownership at 47.6%, nearly half again the national share of 33.7%. The employment profile is dominated by trades workers at 20.1%, well above the national 10.5%, reflecting the area's rural and craft-oriented economy.