At a Glance
Average Property Price - HD6
£223,618
19
National percentile
Average Monthly Rent - HD
£747
17
National percentile
Average Net Household Income - HD6
£36,058
38
National percentile
Flat / Maisonette Yield - HD
5.5%
47
National percentile
10-Year Annualised Price Growth - HD6
3.8%
61
National percentile
10-Year Annualised Rent Growth - HD
3.9%
51
National percentile
Property Price & Volume Trends
The average property price of £224,000 is well below the national average, placing it among the more affordable parts of the UK. Over the past decade, prices have grown at 3.8% annually—broadly in line with national trends. Transaction volumes have eased slightly, with 390 sales in the latest year compared to a 10-year average of 442 per year.
Rent & Yield Trends
Average monthly rent of £747 is notably below the national median, reflecting the area's affordability profile. Rental growth over ten years has averaged 3.9% per year, matching the pace of national rent increases. The flat yield has improved, rising from 5.0% historically to 5.5% in the latest year, signalling strengthening returns for landlords.
Income & Affordability Trends
Average household income of £36,058 sits below the national median. The price-to-income ratio has edged upward from 5.5x in 2016 to 5.9x today, suggesting property has become modestly less affordable relative to earnings. Rental affordability has improved slightly: the rent-to-income ratio has fallen from 21.2% to 20.7%, easing pressure on renters' budgets.
Resident Demographic Profile
The population is notably older than average, with over a fifth aged 65 and above and a fifth in the 50–64 bracket, reflecting the area's appeal to retirees and mid-career households. Conversely, the 16–24 age group is underrepresented at under 9%. Owner-occupation is strong at 68%, well above the national norm, while private renting at 18% is below average. The employment mix skews slightly towards administrative roles and trades, with professional roles modestly underrepresented.