At a Glance
Average Property Price - EX36
£304,743
43
National percentile
Average Monthly Rent - EX
£964
46
National percentile
Average Net Household Income - EX36
£36,322
40
National percentile
Flat / Maisonette Yield - EX
4.4%
8
National percentile
10-Year Annualised Price Growth - EX36
2.2%
11
National percentile
10-Year Annualised Rent Growth - EX
3.5%
26
National percentile
Property Price & Volume Trends
The average property price of £305,000 sits just below the national midpoint, reflecting moderate valuation in the broader UK market. Over the past decade, prices have grown at 2.2% annually—well below the national average—suggesting this area has experienced slower capital appreciation than most regions. Transaction activity has softened recently, with 149 sales in the latest year compared to a 10-year average of 188, indicating reduced market momentum.
Rent & Yield Trends
Monthly rents average £964, slightly below the national median, reflecting the rural and coastal character of the area. Rental growth has been modest at 3.5% per year over the past decade, trailing national rent inflation. Yields have improved modestly to 4.4% from a 10-year average of 3.9%, suggesting better rental returns for investors in recent conditions.
Income & Affordability Trends
Average household income of £36,322 is below the national average, placing the area among lower-income regions. Property affordability has deteriorated notably: the price-to-income ratio has risen from 7.8x in 2016 to 9.5x today, meaning purchasing power relative to local earnings has weakened considerably. Rental affordability has improved slightly, with the rent-to-income ratio falling from 27.7% to 27%, offering modest relief for renters.
Resident Demographic Profile
The population is significantly older than national norms: those aged 65 and over account for nearly 28% of residents, compared to 19.6% nationally, whilst those aged 16–24 represent only 8% against a national 11%. Housing tenure leans heavily toward outright ownership at 44.6%, well above the national 33.7%, reflecting a mature, established resident base. The employment profile is notably skewed toward trades (21.3% versus 10.5% nationally) and caring professions (10.7% versus 9.2%), with fewer professionals (14% versus 20.5%) than the UK average.