At a Glance
Average Property Price - EX31
£319,401
48
National percentile
Average Monthly Rent - EX
£964
46
National percentile
Average Net Household Income - EX31
£37,222
45
National percentile
Flat / Maisonette Yield - EX
4.4%
8
National percentile
10-Year Annualised Price Growth - EX31
2.8%
24
National percentile
10-Year Annualised Rent Growth - EX
3.5%
26
National percentile
Property Price & Volume Trends
The average property price in EX31 is £319,000, roughly in line with the national average. However, the area has experienced relatively modest growth over the past decade, with prices rising at 2.8% annually—well below the national average. Transaction activity has softened noticeably: last year saw 393 sales, considerably down from the 10-year average of 553 per year.
Rent & Yield Trends
Average monthly rents of £964 sit slightly below the national median, reflecting the area's rural and coastal position. Rent growth over the past decade has been subdued at 3.5% annually, lagging national trends. The rental yield stands at 4.4%, a modest improvement from its 10-year average of 3.9%, suggesting a modest strengthening of returns for buy-to-let investors.
Income & Affordability Trends
Average household income in EX31 is £37,222, broadly aligned with the national average. The price-to-income ratio of 9.3x indicates that property has become less affordable than it was in 2016, when the ratio stood at 8.8x. Rental affordability has improved slightly: the rent-to-income ratio has eased from 27.7% to 27%, providing modest relief for tenants.
Resident Demographic Profile
EX31 has a notably older population profile, with over one quarter aged 65 and above—compared to a national average of 19.6%—and those aged 16–24 significantly underrepresented at 8% against a national average of 11%. Housing is dominated by owner-occupation: 41.2% own outright, well above the national average of 33.7%, whilst the private rented sector at 18.2% is correspondingly smaller. The employment mix is distinctive, with a notably higher proportion in skilled trades (14.8% vs 10.5% nationally) and caring roles (10.8% vs 9.2%), reflecting the area's older demographic and service-oriented economy.