At a Glance
Average Property Price - DN35
£177,203
7
National percentile
Average Monthly Rent - DN
£658
2
National percentile
Average Net Household Income - DN35
£19,736
2
National percentile
Flat / Maisonette Yield - DN
6.0%
69
National percentile
10-Year Annualised Price Growth - DN35
3.2%
35
National percentile
10-Year Annualised Rent Growth - DN
3.2%
14
National percentile
Property Price & Volume Trends
The average property price in DN35 is £177,000, placing it among the cheapest areas nationally. Over the past decade, prices have grown by 3.2% annually—a pace below the national average. Transaction activity has softened in the latest year, with 411 sales compared to a 10-year average of 523, suggesting a moderately quieter market.
Rent & Yield Trends
Average monthly rents in the broader DN postcode area stand at £658, well below the national average. Rental growth over ten years has been modest at 3.2% annually, also lagging national trends. The current flat yield of 6.0% exceeds its 10-year average of 5.1%, indicating improving returns for buy-to-let investors in this market.
Income & Affordability Trends
Average household income of £19,736 is significantly below the national average, reflecting the area's working-class character. Purchase affordability has deteriorated: the price-to-income ratio has risen from 5.4x in 2016 to 8.2x today, making homeownership harder relative to local earnings. Rental affordability has improved slightly, with the rent-to-income ratio declining from 21.3% to 20.5% over the same period.
Resident Demographic Profile
The population skews notably older, with 23.5% aged 65 and over compared to the national average of 19.6%, while the 16–24 age group is underrepresented at 8.6% against 11% nationally. Outright home ownership is above average at 35.2%, though private rental is elevated at 26.7%. The employment profile is heavily weighted towards manual and processing roles: plant and machine operators comprise 15.3% of the workforce (more than double the national 6.6%), and elementary occupations account for 13.7% against a national average of 10.2%, while professional roles are significantly underrepresented at 11% against 20.5% nationally.