At a Glance
Average Property Price - DN14
£234,528
22
National percentile
Average Monthly Rent - DN
£658
2
National percentile
Average Net Household Income - DN14
£35,458
34
National percentile
Flat / Maisonette Yield - DN
6.0%
69
National percentile
10-Year Annualised Price Growth - DN14
3.9%
64
National percentile
10-Year Annualised Rent Growth - DN
3.2%
14
National percentile
Property Price & Volume Trends
The average property price of £235,000 sits well below the national average, placing it among the most affordable areas nationally. Over the past decade, prices have grown at 3.9% annually—a pace slightly above the national trend, suggesting steady if modest appreciation. Transaction activity has moderated in recent years, with 651 sales in the latest full year compared to a 10-year average of 808, reflecting broader market softening.
Rent & Yield Trends
Monthly rents of £658 are significantly below the national average, ranking among the cheapest areas nationally. Rental growth has lagged the national pace over the past decade, though recent yield of 6.0% exceeds the 10-year average of 5.1%, indicating improved returns for buy-to-let investors in the current market.
Income & Affordability Trends
Average household income of £35,458 falls below the national average, placing the area in the lower-middle income band. The price-to-income ratio of 6.3x has risen from 5.4x in 2016, showing that property affordability has tightened modestly over the period. Rental affordability has improved, with rent-to-income ratio falling from 21.3% to 20.5%, reflecting rent growth that has not kept pace with income changes.
Resident Demographic Profile
The population skews slightly older, with those over 50 accounting for 43.0% compared to the national average of 39.4%, while young adults aged 16–24 are notably underrepresented at 8.6% versus 11.0% nationally. Owner-occupied housing is more prevalent, with 67.9% owned outright or with mortgage versus 60.7% nationally, while social renting is less common at 11.3%. The employment mix is weighted towards elementary and plant/machine roles, which together account for 28.1% of the workforce—well above the national 16.8%—reflecting the area's industrial heritage.