At a Glance
Average Property Price - DE15
£252,629
28
National percentile
Average Monthly Rent - DE
£826
22
National percentile
Average Net Household Income - DE15
£36,825
43
National percentile
Flat / Maisonette Yield - DE
5.6%
48
National percentile
10-Year Annualised Price Growth - DE15
4.1%
68
National percentile
10-Year Annualised Rent Growth - DE
4.2%
63
National percentile
Property Price & Volume Trends
The average property price of £253,000 sits well below the national midpoint, placing it among the more affordable areas in England. Over the past decade, prices have grown at 4.1% annually—a solid pace that slightly outpaces the slowest-growing regions nationally. Transaction activity declined to 289 sales in the latest year from a 10-year average of 376, suggesting a modest softening in market momentum.
Rent & Yield Trends
Average monthly rent of £826 is notably below the national average, reflecting the area's affordability profile. Rental growth has been steady at 4.2% per year over the past decade, in line with the broader national experience. The flat yield has risen to 5.6%, up from a 10-year average of 4.7%, indicating improved returns for buy-to-let investors in recent conditions.
Income & Affordability Trends
Household incomes average £36,825, slightly below the national median and reflecting a working-class and mixed-income demographic. The price-to-income ratio of 6.8x has edged upward since 2016 (6.5x), suggesting modest pressure on purchase affordability over the period. Rental affordability has improved marginally, with the rent-to-income ratio falling from 22.7% to 22.5%—a small but positive shift.
Resident Demographic Profile
The population skews slightly older and more towards manual employment than the national average. Those aged 50–64 make up 20.5% compared to a national 19.8%, while elementary occupations are notably overrepresented at 17.2% against the national 10.2%. Plant and machinery operatives also feature prominently at 11.9% versus 6.6% nationally. Outright home ownership is slightly elevated at 35% versus 33.7% nationally, and private renting is below average, while social rented tenure aligns closely with national patterns.