At a Glance
Average Property Price - B66
£197,364
11
National percentile
Average Monthly Rent - B
£1,056
53
National percentile
Average Net Household Income - B66
£17,635
1
National percentile
Flat / Maisonette Yield - B
6.3%
87
National percentile
10-Year Annualised Price Growth - B66
4.6%
82
National percentile
10-Year Annualised Rent Growth - B
4.4%
77
National percentile
Property Price & Volume Trends
The average property price in B66 is £197,000, placing it well below the national average—among the most affordable districts in the country. Over the past decade, prices have grown at 4.6% annually, significantly faster than the national trend and reflecting stronger-than-average capital appreciation. Transaction activity has declined notably; the district recorded 84 sales in the latest full year, compared to a 10-year average of 149—a sharp contraction in market turnover.
Rent & Yield Trends
Average monthly rent stands at £1,056, close to the national median and reflecting broadly typical affordability for renters in this tier. Rents have increased at 4.4% annually over the past decade, outpacing national growth and indicating steady demand in the rental market. The flat yield has improved significantly to 6.3%, well above its 10-year average of 4.9%, signalling improving returns for rental investors—a marked shift in favour of buy-to-let strategies.
Income & Affordability Trends
Average net household income is £17,635, substantially below the national average and among the lowest in the country, reflecting the area's working-class demographic profile. The price-to-income ratio has deteriorated sharply from 5.2x in 2016 to 9.8x today, indicating that homeownership has become considerably less affordable relative to local earnings despite modest absolute prices. Rental affordability has remained broadly stable, with the rent-to-income ratio at 28.8% compared to 29.3% in 2016, suggesting rents have kept pace with wage growth.
Resident Demographic Profile
B66 has a notably young population, with nearly a quarter (24.7%) under age 15—well above the national average of 17.5%—and a lower than average elderly population at 10.5% compared to 19.6% nationally. Housing tenure is heavily weighted towards private renting at 30.2%, significantly above the national average of 21.7%, while outright ownership is below average at 24.8% versus 33.7% nationally. The employment profile is markedly skewed towards elementary and plant/machinery roles (20.8% and 13.4% respectively), both well above national averages, whilst professional and managerial occupations are underrepresented at 13.7% and 6.7%.