Property trends for WR10

    WR10 covers the rural areas around Pershore and Evesham in south Worcestershire, straddling the Vale of Evesham between the Cotswolds and the Malverns. It is a predominantly countryside district with strong agricultural heritage, mixed with established residential villages and good access to market towns.

    At a Glance

    Average Property Price - WR10

    £399,288

    66

    National percentile

    Average Monthly Rent - WR

    £929

    39

    National percentile

    Average Net Household Income - WR10

    £38,659

    52

    National percentile

    Flat / Maisonette Yield - WR

    5.4%

    42

    National percentile

    10-Year Annualised Price Growth - WR10

    3.5%

    47

    National percentile

    10-Year Annualised Rent Growth - WR

    3.5%

    24

    National percentile

    Property Price & Volume Trends

    The latest average property price in WR10 is £399,000, placing it in the upper-middle range nationally. Price growth over the past decade has averaged 3.5% annually, which is close to the national trend. Transaction volumes have moderated recently, with 257 sales in the latest full year compared to a 10-year average of 335, suggesting a quieter market than its historical norm.

    Rent & Yield Trends

    Average monthly rent in the broader WR area is £929, below the national average. Over the past decade, rents have grown at 3.5% per year, a slower pace than the national picture. The flat yield has strengthened to 5.4%, now sitting above its 10-year average of 4.4%, indicating improving returns for landlords in recent times.

    Income & Affordability Trends

    Average household net income stands at £38,659, roughly in line with the national median. Affordability for buyers has tightened slightly: the price-to-income ratio is now 9.8x, marginally up from 9.7x in 2016. Rental affordability has improved markedly, with rents now consuming 24.8% of household income compared to 26.1% a decade ago.

    Resident Demographic Profile

    The population skews notably older than the national average, with nearly three in ten residents aged 65 or over (against a national average of one in five). The 16–24 age group is significantly under-represented at 8%, reflecting rural outmigration of younger people. Housing tenure shows a much higher proportion of outright ownership at 44%, well above the national average of 34%, and correspondingly lower private rental activity. The employment mix is broadly balanced, though managerial and trades roles are slightly more prevalent than nationally.

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