At a Glance
Average Property Price - UB10
£632,764
91
National percentile
Average Monthly Rent - UB
£1,745
90
National percentile
Average Net Household Income - UB10
£53,879
94
National percentile
Flat / Maisonette Yield - UB
6.4%
92
National percentile
10-Year Annualised Price Growth - UB10
3.7%
55
National percentile
10-Year Annualised Rent Growth - UB
3.5%
23
National percentile
Property Price & Volume Trends
The latest average property price in UB10 is £633,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 3.7% per year—close to the national pace. Transaction activity has eased in recent years, with 336 sales recorded in the latest full year compared to a 10-year average of 463, reflecting broader market softening.
Rent & Yield Trends
Average monthly rent stands at £1,745, well above the national average. Rental growth over the past decade has been modest at 3.5% per year, below the pace seen nationally. The flat yield on rental investments is currently 6.4%, a meaningful improvement from the 10-year average of 5.0%, indicating strengthening returns for landlords.
Income & Affordability Trends
Average net household income of £54,000 is notably high, placing the area among the most affluent nationally. The purchase affordability ratio has improved: the price-to-income multiple has fallen from 11.6x in 2016 to 10.8x today, easing the burden of buying. Rental affordability has similarly improved, with rent-to-income ratio declining from 38.8% to 36.7% over the same period.
Resident Demographic Profile
The area has a higher proportion of school-age children (19.3% under 15) and a notably strong 35–49 age group (21.6%), reflecting its family-oriented character. Owner-occupation is above average at 65% when combining outright owners and mortgagers, while the private rental share (23.2%) is slightly elevated. The employment profile is heavily skewed toward professional and managerial roles (40% combined), well above the national norm, with trades significantly underrepresented.