At a Glance
Average Property Price - SS14
£318,781
48
National percentile
Average Monthly Rent - SS
£1,301
70
National percentile
Average Net Household Income - SS14
£39,031
54
National percentile
Flat / Maisonette Yield - SS
5.6%
49
National percentile
10-Year Annualised Price Growth - SS14
4.8%
85
National percentile
10-Year Annualised Rent Growth - SS
3.9%
53
National percentile
Property Price & Volume Trends
The average property price of £319,000 sits close to the national midpoint. However, the district has experienced notably strong price growth over the past decade, with annualised growth of 4.8% — among the fastest nationally. Transaction activity has eased slightly, with 282 sales in the latest year compared to a 10-year average of 336, suggesting a moderately softening market.
Rent & Yield Trends
Average monthly rent of £1,301 places the area above the national average. Rent growth over the past decade, at 3.9% annually, has been close to the national norm. The flat yield currently stands at 5.6%, notably above its 10-year average of 4.9%, indicating improving returns for landlords — a trend that reflects both rental growth and relative property price stability.
Income & Affordability Trends
Household income of £39,031 sits at the national average. Purchase affordability has weakened: the price-to-income ratio has risen from 7.6x in 2016 to 8.3x today, reflecting house price growth outpacing earnings. Rental affordability has similarly deteriorated, with rent consuming 34.3% of income compared to 30.9% six years ago.
Resident Demographic Profile
The area has a notably younger profile than England as a whole, with 23.4% of residents under 15 compared to the national 17.5%, and a notably smaller older population at 13.5% versus 19.6% nationally. Housing tenure is heavily skewed towards social rented accommodation at 34%, more than double the national average of 16.5%, with correspondingly lower outright ownership at 20.3%. Employment is marked by a stronger presence in elementary and trades roles (15.1% and 12.2% respectively) and notably fewer professionals (13.4%) compared to national norms.