At a Glance
Average Property Price - SS1
£415,420
70
National percentile
Average Monthly Rent - SS
£1,301
70
National percentile
Average Net Household Income - SS1
£37,927
48
National percentile
Flat / Maisonette Yield - SS
5.6%
49
National percentile
10-Year Annualised Price Growth - SS1
4.9%
88
National percentile
10-Year Annualised Rent Growth - SS
3.9%
53
National percentile
Property Price & Volume Trends
The average property price of £415,000 sits in the upper third of the national market. Over the past decade, prices have grown at 4.9% annually—among the fastest-growing areas in the country. Transaction activity has slowed noticeably: last year saw 293 sales compared to a 10-year average of 426, reflecting softer market momentum.
Rent & Yield Trends
Average monthly rent of £1,301 is above the national middle ground. Rental growth over ten years has averaged 3.9% per year, broadly in line with national trends. The current flat yield of 5.6% is notably above its 10-year average of 4.9%, indicating improved returns for landlords in the recent period.
Income & Affordability Trends
Average household income of £38,000 sits at the national midpoint. The price-to-income ratio has worsened materially: it now stands at 10.8x, up from 8.5x in 2016, making property notably less affordable relative to earnings. Rental affordability has also declined: renters now spend 34.3% of income on rent, compared to 30.9% six years earlier.
Resident Demographic Profile
The area has a notably younger population than average, with over one in five residents under 15 and a significant 25–34 age group at 15.9%. Housing tenure is highly distinctive: private rented accommodation dominates at 38.3%—nearly double the national rate—while outright ownership at 21.7% is well below average, reflecting the transient seaside character. The employment mix shows above-average representation in caring professions (11.7%) and elementary roles (11.9%), with fewer managers and professionals than the national norm.