At a Glance
Average Property Price - PE20
£247,312
27
National percentile
Average Monthly Rent - PE
£912
35
National percentile
Average Net Household Income - PE20
£32,794
17
National percentile
Flat / Maisonette Yield - PE
6.1%
77
National percentile
10-Year Annualised Price Growth - PE20
3.6%
50
National percentile
10-Year Annualised Rent Growth - PE
4.2%
68
National percentile
Property Price & Volume Trends
The average property price of £247,000 sits well below the national average, placing it among the cheaper quarters of the UK market. Over the past decade, prices have grown by 3.6% annually—precisely in line with the national pace. Transaction activity has slowed noticeably, with 205 sales in the latest year compared to a 10-year average of 277, suggesting a quieter market.
Rent & Yield Trends
Average monthly rent of £912 sits below the national mid-point, reflecting the area's more affordable positioning. Rental growth over the past decade, at 4.2% annually, has outpaced the national trend, indicating growing demand for lettings. The current flat yield of 6.1% is notably higher than the 10-year average of 5.0%, signalling improving returns for landlords—a welcome shift after a decade of more modest yields.
Income & Affordability Trends
Average household income of £33,000 is considerably below the national average, placing the area among the lower-income quartiles nationally. The price-to-income ratio has widened from 6.4x in 2016 to 7.8x today, meaning property has become less affordable relative to earnings. Rental affordability has similarly deteriorated: the rent-to-income ratio has risen from 22.5% to 24.7% over the same period, squeezing tenant finances.
Resident Demographic Profile
The population skews notably older, with 23.6% aged 65 and over—well above the national average of 19.6%—and notably fewer young adults aged 16–24 at 8.8% compared to 11% nationally. Housing tenure shows a higher proportion of outright ownership at 36.7% and elevated social renting at 20.6% versus the national 16.5%, reflecting the area's older demographic and lower-income profile. The employment mix is distinctly working-class: plant and machine operatives (14%), trades (13.4%), and elementary occupations (13%) are all significantly overrepresented, while professional roles (11.4%) are well below the national 20.5%.