At a Glance
Average Property Price - LA10
£328,431
51
National percentile
Average Monthly Rent - LA
£795
20
National percentile
Average Net Household Income - LA10
£36,896
43
National percentile
Flat / Maisonette Yield - LA
4.8%
17
National percentile
10-Year Annualised Price Growth - LA10
2.9%
25
National percentile
10-Year Annualised Rent Growth - LA
3.2%
10
National percentile
Property Price & Volume Trends
The average property price in LA10 is £328,000, broadly in line with the national median. Over the past decade, prices have grown by 2.9% annually—a below-average pace of appreciation compared to the UK as a whole. Transaction activity has softened markedly, with 40 sales recorded in the latest full year against a 10-year average of 61, suggesting a cooler market.
Rent & Yield Trends
Monthly rents in the broader LA postcode area average £795, well below the national average, reflecting the rural character of the region. Rental growth over the past decade has been muted at 3.2% annually, among the slowest nationally. The flat yield currently stands at 4.8%, a modest improvement on the 10-year average of 4.2%, indicating a modest upward trend in rental returns.
Income & Affordability Trends
Average household income in LA10 is £36,896, slightly below the national average. The price-to-income ratio has risen from 8.9x in 2016 to 9.9x today, signalling a deterioration in purchase affordability over that period. Rental affordability has improved slightly, with the rent-to-income ratio falling from 23.7% to 23.3%, offering modest relief for renters.
Resident Demographic Profile
The population is notably older, with nearly 30% aged 65 and over—well above the national figure of 19.6%—and a notably low proportion of residents aged 25–34 at just 7%. Housing tenure is skewed heavily towards outright ownership at 51%, more than half again the national average, reflecting the age profile. The employment mix is distinctive for a strong trades presence at 18.5% and above-average managerial representation at 17.6%, while caring professions and administrative roles are underrepresented.