Property trends for GL50

    GL50 covers Cheltenham and its surrounding areas in Gloucestershire, located in the west of England. It is an affluent spa town with strong cultural attractions, good schools, and appeal to both families and young professionals.

    At a Glance

    Average Property Price - GL50

    £399,680

    67

    National percentile

    Average Monthly Rent - GL

    £1,082

    58

    National percentile

    Average Net Household Income - GL50

    £40,676

    61

    National percentile

    Flat / Maisonette Yield - GL

    5.0%

    21

    National percentile

    10-Year Annualised Price Growth - GL50

    3.3%

    38

    National percentile

    10-Year Annualised Rent Growth - GL

    4.2%

    65

    National percentile

    Property Price & Volume Trends

    The average property price in GL50 is £400,000, placing it above the national midpoint. Prices have grown at 3.3% annually over the past decade, a below-average pace nationally. Transaction activity has slowed: 391 sales in the latest full year compare with a 10-year average of 487, a decline of around 20%.

    Rent & Yield Trends

    Average monthly rents in the broader GL area are £1,082, close to the national median. Rents have grown at 4.2% annually over ten years, faster than the national average. The flat yield currently stands at 5.0%, notably above its 10-year average of 4.1%, reflecting recent improvement in rental returns.

    Income & Affordability Trends

    Average household net income in GL50 is £40,676, slightly above the national average. The price-to-income ratio of 9.5x has worsened since 2016 (when it stood at 9.0x), indicating that property has become less affordable relative to local earnings. Rental affordability has also tightened: the rent-to-income ratio has risen from 26.1% to 27.3%, suggesting higher pressure on tenant budgets.

    Resident Demographic Profile

    GL50 has a notably young profile, with those aged 16–24 representing 19.3% of the population against a national average of 11.0%. The private rented sector dominates at 39.5% of all housing, more than double the national share, while outright ownership at 27.3% is below the national average of 33.7%. The workforce is skewed towards higher-skilled roles: professionals account for 24.6% (above the national 20.5%), while trades are notably underrepresented at 7.3% against a national 10.5%.

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