At a Glance
Average Property Price - FY7
£146,356
3
National percentile
12 month avg at 31 Jul 2026
Average Monthly Rent - FY
£752
14
National percentile
Estimate at 31 Jul 2026
Average Net Household Income - FY7
£28,155
5
National percentile
2023 census data
Flat / Maisonette Yield - FY
5.8%
40
National percentile
Estimate at 31 Jul 2026
10-Year Annualised Price Growth - FY7
1.9%
18
National percentile
Estimate at 31 Jul 2026
10-Year Annualised Rent Growth - FY
3.2%
9
National percentile
Estimate at 31 Jul 2026
Street Rankings — FY7
Top 5 streets in FY7 ranked by 3-year average sale price.
| # | Street | 3Y Avg |
|---|---|---|
| 1 | The Moorings | £350,000 |
| 2 | Princes Way | £320,750 |
| 3 | The Esplanade | £319,167 |
| 4 | Ainsdale Avenue | £315,000 |
| 5 | West Way | £299,000 |
Highest Monthly Sales — FY7
The highest-value transaction recorded in FY7 for each of the last 5 months.
Property Price & Volume Trends
The latest average property price in FY7 is £153,000, placing it among the cheapest nationwide. Over the past decade, prices have grown at 2.8% annually—broadly in line with the national pace. Transaction volumes have eased recently, with 310 sales in the latest year compared to a 10-year average of 343, suggesting a modestly softer market.
Rent & Yield Trends
Average monthly rent stands at £726, well below the national norm. Rents have risen by 2.9% annually over the past decade, the slowest growth nationally—a reflection of relatively weak housing demand in the area. Rental yields have strengthened to 5.7%, up noticeably from a 10-year average of 4.6%, suggesting improved returns for landlords despite sluggish rent growth.
Income & Affordability Trends
Average net household income is £28,155, significantly below the national average and among the lowest in the UK. The purchase price-to-income ratio now stands at 5.3x, having drifted upwards from 5.0x in 2016, indicating slightly tightening affordability for buyers. Rental affordability has improved: the rent-to-income ratio has fallen from 25.7% in 2016 to 24.6% today, easing pressure on renters.
Resident Demographic Profile
The area skews noticeably older, with over-65s comprising 22.2% of the population against a national average of 19.6%, and those aged 50–64 at 21.5% versus 19.8% nationally. Young adults aged 16–24 are underrepresented at 9.8% versus 11.0%. The rental market is unusually prominent, with 28.7% of households privately renting against 21.7% nationally, while mortgage ownership is correspondingly lower at 23.1%. Employment is heavily weighted towards caring roles (14.1% versus 9.2% nationally) and trades (12.7% versus 10.5%), with professionals notably underrepresented at just 10.5% against 20.5% nationally.