At a Glance
Average Property Price - DT6
£418,862
70
National percentile
Average Monthly Rent - DT
£1,030
53
National percentile
Average Net Household Income - DT6
£35,997
37
National percentile
Flat / Maisonette Yield - DT
5.1%
24
National percentile
10-Year Annualised Price Growth - DT6
3.6%
52
National percentile
10-Year Annualised Rent Growth - DT
3.6%
33
National percentile
Property Price & Volume Trends
The average property price of £419,000 sits among the most expensive nationally, placing it in the upper third of UK markets. Over the past decade, prices have grown at 3.6% annually—close to the national median pace, indicating steady but unremarkable capital appreciation. Transaction activity has softened recently, with 316 sales in the latest year compared to a 10-year average of 407, reflecting a decline in market activity.
Rent & Yield Trends
Average monthly rent of £1,030 is close to the national middle point, neither particularly cheap nor expensive for lettings. Over ten years, rents have risen by 3.6% annually, a pace below the national average, suggesting the rental market has lagged broader growth. The flat yield currently stands at 5.1%, a healthy improvement on its 10-year average of 4.2%, indicating strengthening returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £36,000 sits below the national midpoint, placing the area among lower-earning regions. The price-to-income ratio has deteriorated since 2016, rising from 10.1x to 12.0x, making property ownership proportionally less affordable for local earners. Similarly, rental affordability has worsened: the rent-to-income ratio has climbed from 28.4% to 31.2%, meaning renters now commit a larger share of earnings to housing.
Resident Demographic Profile
The population is notably older, with over one-third aged 65 or over—nearly double the national average—and a marked undersupply of younger adults aged 16–24 and 25–34. Housing tenure is heavily skewed towards outright ownership at 52%, far exceeding the national average, whilst mortgage ownership is significantly below average at 18%, reflecting an older, more affluent demographic. The employment profile favours skilled trades at 18% (well above the national 11%) and managers at 16%, with proportionally fewer professionals and a higher caring workforce, suggesting an older population with associated support needs.