Property trends for BA15

    BA15 covers Westbury and the surrounding villages in south Wiltshire, positioned between Salisbury and Bath. It is a characteristically rural area with a strong sense of community, combining market-town amenities with countryside living.

    At a Glance

    Average Property Price - BA15

    £459,912

    76

    National percentile

    Average Monthly Rent - BA

    £1,507

    83

    National percentile

    Average Net Household Income - BA15

    £45,122

    76

    National percentile

    Flat / Maisonette Yield - BA

    5.4%

    40

    National percentile

    10-Year Annualised Price Growth - BA15

    2.6%

    17

    National percentile

    10-Year Annualised Rent Growth - BA

    4.6%

    86

    National percentile

    Property Price & Volume Trends

    The latest average property price in BA15 is £460,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 2.6% per year—a notably slower pace than the national average. Transaction activity has softened recently, with 168 sales in the latest full year compared to a 10-year average of 238, suggesting a more restrained market.

    Rent & Yield Trends

    Average monthly rents in the BA postcode area stand at £1,507, among the highest nationally. Rental growth has been robust at 4.6% per year over ten years, substantially above the national trend. The flat yield has improved to 5.4%, up from a 10-year average of 4.5%, indicating an increasingly favourable return for rental investors.

    Income & Affordability Trends

    Average household income in BA15 is £45,122, placing it in the upper half nationally. Purchase affordability has deteriorated slightly: the price-to-income ratio has risen from 9.8x in 2016 to 10.2x today, making homeownership proportionally less accessible. Rental affordability has also weakened, with the rent-to-income ratio climbing from 35.9% to 37.2% over the same period.

    Resident Demographic Profile

    The population is notably older than average, with nearly three in ten residents aged 65 or over (against a national figure of one in five) and only 7.5% aged 16–24 (well below the 11% national average). Outright home ownership is substantially higher at 45.7%, reflecting an affluent, settled demographic. The workforce is skewed towards professionals (nearly 30%) and managers (17%), significantly above national norms, while trades and elementary occupations are underrepresented.

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