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    Earlsfield

    Earlsfield in Numbers

    Earlsfield is a curious place.

    Household income here is in the 99th percentile across the UK and yet residents don't feel rich.

    To set the scene, Earlsfield is mostly made up of young(ish) professionals. That's objectively true by the way, not just an empty cliche:

    • 51% of residents are aged 25–49 compared to about 30% nationally
    • 54% of residents work in professional occupations or as senior directors or officials, compared to 34% nationally

    So you have a neighbourhood of young, high earning professionals in aspirational careers, who don't consider themselves rich. Why is that? The average terraced house in Earlsfield sells for £1.2m and a semi-detached more like £2m — this makes SW18 one of the most expensive postcode districts nationally. Clearly something is awry.

    What's awry is this. Like Colonel Cathcart from Joseph Heller's Catch-22, Earlsfield residents are “impervious to absolutes”. They see the world in relative terms — looking East to somewhat fancier Clapham or North to Fulham where terraces average more like £2m and semi-detached £3m — and they feel, well, not rich.

    Well, here's some good news for Earlsfield locals to consider the next time they're sipping a latte in Gails contemplating their poverty. In the last 10 years since Brexit, house price growth in London took a hammer blow — London delivered less capital growth over the last 10 years than any other region nationally — but actually Earlsfield held up pretty well, at least compared to other affluent areas.

    While house prices in Fulham contracted over the last decade (like many other prestigious London postcodes), Earlsfield soldiered on, delivering close to 20% growth during the period. Likewise rents grew at an annualised rate of 3.2% a year, showing Earlsfield is an increasingly sought after neighbourhood for Londoners to spend their young(ish) adult life.

    Earlsfield is a lot like its well-to-do, unpretentious residents. Earlsfield is more than meets the eye.

    This article was written by a human being using data powered by Brickview.ai